On a mission to make the world more courageous

The stakes are personal for me

I’ve always been ambitious and achievement-oriented (I’m an Enneagram 3 and an ENTJ, if that resonates). Since childhood, I was good at meeting high standards and solving problems that others brought me.

I took pride in all I could accomplish, which seemed to unlock everything I wanted: a rewarding career, a wonderful family, and a home in a beautiful part of the country. I honestly felt like I had it all.

But at some point, excellence alone wasn’t enough.

I found myself on an escalating career path I no longer wanted, maintaining a perfect image that was impossible to sustain. After a year of trying to “fix” things with my usual tools, nothing seemed to work.

Then, in a stroke of good fortune, I laid myself off and took a sabbatical. That time off, combined with good books and coaching, helped me discover a different way forward—one guided by purpose rather than performance.

Through this work, I finally found words for my purpose—something that had been there all along, woven through my experiences in life, but that I’d never fully named. It wasn’t just a nice idea. It became a strategic lens for every choie ahead.

Purpose became my new compass. It helped me clarify not just what I wanted to create in the world, but who I wanted to be while creating it. It became a fresh source of fuel and inspiration. And it gave me the conviction to start my own mission-driven business.

I’m definitely more present and joyful than I’ve been in a while, but here’s what’s surprising: I’m also more ambitious than ever. Not for achievement’s sake, but because I’m creating something that matters deeply to me.

That’s what I want for others, too. I'm dedicated to helping people operate from purpose as a strategy for both work and life.